CALGARY – Corus Custom Networks, the division of Corus Entertainment that books and runs ads on Shaw Cable’s TV listings channels, introduced a new format for its TV Listings Channels (pictured) on Tuesday.
The company will roll out the new design (pictured below) in 77 markets across Western Canada throughout the summer. The TV Listings Channels will shift from a vertically-split to a horizontally-split format that displays the TV Listings guide along the bottom half of the screen with the top half split into two advertising blocks.
One block will feature advertising in conventional 4 x 3 broadcast format, enabling clients to air commercials already produced for conventional television. The second advertising block supports text-only content and will feature local weather and community messages and can be linked to run simultaneously with the commercials airing in the adjacent advertising block.
“The new format provides engaging, viewer-friendly information while delivering an excellent package to our advertising clients,” said Tyler Alton, vice-president and general manager of Corus Custom Networks. “We have already received enthusiastic response from our clients on the change.”
Through the TV Listings and Broadcast News channels, Corus Custom Networks reaches millions of viewers in close to 100 markets from Victoria, B.C. to Halifax, N.S.
