Corus now selling standalone first-party digital data to advertisers

TORONTO - Corus said Monday that it is now the first major Canadian broadcast publisher to offer first-party data to its advertisers, making the standalone data sets available for buyers to purchase via their digital programmatic platforms.The Toronto-based company said that its first-party data can help advertisers reach online consumers with the right ads at the right time.“By taking advantage of Corus’ audience intelligence platform, advertisers can ensure that their brands and products are being exposed to the right audience,” said Corus’ VP digital sales Brett Pearson, in the news release. “Corus’ data sets can help reach customers with ads...