TORONTO – Corus said Monday that it is now the first major Canadian broadcast publisher to offer first-party data to its advertisers, making the standalone data sets available for buyers to purchase via their digital programmatic platforms.
The Toronto-based company said that its first-party data can help advertisers reach online consumers with the right ads at the right time.
“By taking advantage of Corus’ audience intelligence platform, advertisers can ensure that their brands and products are being exposed to the right audience,” said Corus’ VP digital sales Brett Pearson, in the news release. “Corus’ data sets can help reach customers with ads that are relevant and engaging based on their viewing habits and interests.”
Corus added that it is currently running data sharing tests with partners Amnet and Cadreon, with the expectancy that all major agencies will be integrated by the end of 2017. It is also exploring other data offerings such as cross-platform audience targeting – a unique combination of TV and digital ad inventory delivered to specific audiences.
