New channel replaces DIY Network Canada
TORONTO — Corus Entertainment announced today Magnolia Network, Chip and Joanna Gaines’ joint media venture with Discovery Inc., will have its Canadian launch on March 28, 2022.
Corus is the first broadcaster outside of the United States to launch the channel, which will be available on free preview across Canada from March 28 to May 31.
Chip and Joanna Gaines (pictured above, left to right) are the power couple behind the successful Magnolia brand and home renovation series Fixer Upper, explains a Corus press release.
“Curated by Chip and Joanna’s brand of smart, creative and empowering storytelling, Magnolia Network will host a vast array of premium family-friendly and unscripted content,” reads the release.
“We are excited to bring Chip and Joanna’s Magnolia Network to homes across Canada,” said Troy Reeb, executive vice-president of broadcast networks at Corus, in the release. “Magnolia Network’s purposeful and inspired content across food, home, and design pairs perfectly with Corus’ suite of lifestyle programming, further enhancing our leadership in lifestyle content.”
Magnolia Network will offer more than 200 hours of new and original content, including episodes from series such as Magnolia Table with Joanna Gaines, Restoration Road with Clint Harp, The Lost Kitchen, Family Dinner, Homegrown and The Johnnyswim Show.
The return of fan-favourite series Fixer Upper, which previously ran on Corus’s HGTV Canada channel, will come to Magnolia Network along with the rebooted series Fixer Upper: Welcome Home, which sees “Chip and Joanna navigate their expanded business (and their family) and juggle even more while renovating, keeping things unpredictable,” the release says.
Magnolia Network Canada is replacing Corus’s DIY Network Canada channel and will include some of DIY Network’s popular programming including Maine Cabin Masters, Barnwood Builders and Restoring Galveston.
“Viewers with an active DIY Network subscription will automatically have access to the network and those without can add Magnolia Network by contacting their cable provider,” the release says.
On March 6 starting at 6 p.m. ET, DIY Network Canada will host a four-hour preview event, Magnolia Presents: A Look Back & A Look Ahead, to introduce the new channel to Canadian viewers.
A launch promo for Magnolia Network Canada can be viewed here. For more information about the channel, please click here.
Photo supplied by Corus Entertainment.
