OTT

Corus launching digital-first series this month

TORONTO – Corus Entertainment’s social and digital agency so.da said today it is launching five new originals series starting this month. Tapping into “in-depth research, insights on audience behaviours, trend data, as well as ongoing testing and optimization learnings from across Corus’ portfolio of leading social brands, these new original series will provide high performing and authentic opportunities for advertisers to connect to highly engaged communities around their passion points,” explains the press release. Developed for @FoodNetworkCa, @HGTVCanada, @HistoryCa, @Showcasetv and @Slicedotca, the new series, featuring a range of topics and trends from baking to cosplay (costume play) to sex...