Corus joins online ad exchange

TORONTO – Corus Entertainment said Tuesday that it will join CBC/Radio-Canada, Rogers Media and Shaw Media in the Canadian Premium Audience Exchange (CPAX). Unveiled in April, CPAX is an online, real-time bidding exchange service that provides advertisers and agencies with access to premium digital inventory. With the addition of Corus, CPAX now provides buyers with a central gateway to premium Canadian digital advertising inventory across more than 150 domains in both English and French, reaching an audience of more than 16 million Canadians. Each media company maintains their unique, direct sales operations with a portion of their inventory flowing directly into...