Corus hopes women fall in love with CosmoTV

TORONTO – Corus Entertainment wants Cupid’s arrows to find the hearts and minds of young Canadian women as it launches CosmoTV on Valentine’s Day with Bell ExpressVu. Inspired by Cosmopolitan, the best-selling women's magazine, CosmoTV will offer 18-34-year-old women a number of things Corus’ other channel for women, W, doesn’t offer. The channel counts Hearst Entertainment, the magazine’s publisher, as a minority partner and the digi-net’s content sounds quite like the magazine’s. Its flagship series “Oh So Cosmo” is meant to be “the ultimate guide for the single girl,” says the press release. A nationwide search is on in the...