Corus helps Moores Suit Drive

TORONTO – Corus Entertainment’s ET Canada and Global News Morning have teamed up with Moores Clothing for Men in support of the Moores 10th Annual Suit Drive.The month-long multiplatform campaign is a strategic mix of traditional broadcast and online initiatives supported by social media – capturing national coverage and local market exposure – designed to fuel momentum and sustain awareness while inspiring Canadians to donate gently unused suits throughout the month.Key activities include:• An ET Canada-wide search for a deserving individual in need of a suit makeover (from Moores)• ET Canada host segments encouraging donations.• “Earned media” rooted in storytelling, including...