Corus figuring out TV as an app while linear Disney rolls out to 10 million homes

By Perry Hoffman

TORONTO - Corus Entertainment has five-point plan in place to guide its transition in the new broadcasting landscape. Its newest priority is to engage its audiences in an interactive way and it plans to do that using its TV everywhere strategy, company president and CEO Doug Murphy said at recent investors conference.“We can no longer be a one to many traditional broadcaster,” he said in a presentation to BMO Capital Markets’ 16th Annual Telecommunications and Media investors conference earlier this week. “We have a strategy in place to build this two-way relationship principally on using the deployment of our TV...