Radio / Television News

Corus Entertainment expands into live events


TORONTO – Corus Entertainment is getting into the live events business with the launch of Corus Live.The company said Monday that the new initiative will leverage its TV, radio, digital and production expertise to connect audiences with great talent and leading brands through live experiences staged across the country.  Corus Live will also create interactive brand integrations tied to scalable live experiences, allowing advertisers another way reach key audiences in the Family, Women and Kids segments and through its radio stations. “The creation of Corus Live advances our strategic priorities to expand into new and adjacent markets and engage our audiences,”...