Corus Custom launches "flexible" television advertising platform

CALGARY – Corus Custom Networks, a division of Corus Entertainment Inc., has launched in Canada FLEX-Advertising, a platform that allows clients to self-manage changes to information on their advertising creative and upload the changes for broadcast directly onto The TV Listings Channel. Clients input any changes to their ad through a password-protected extranet that end up on The TV Listings Channel, which plays uninterrupted channel guide information 24 hours a day, seven days a week. The ads are run around the channel guide information.“FLEX-Advertising has made television advertising as dynamic as Internet advertising,” said Corus Custom Networks vice-president and general...