Corus-Comscore partnership to provide advertisers with branded-content measurement tools

TORONTO — Corus Entertainment today announced a new partnership to provide advertisers with Comscore Branded Content, a measurement tool for planning, transacting and evaluating media across platforms in Canada. “These new metrics allow our clients to strengthen their investments while better understanding their ROI across multiple platforms in the Canadian market,” said Barb McKergow, senior vice-president of national advertising at Corus Entertainment, in a press release. As a result of the new agreement, Corus clients can now procure Comscore’s Branded Content measurement to better track and demonstrate the value of branded integrations across TV, digital, video-on-demand (VOD), and social media...