TORONTO — Corus Entertainment today announced a new partnership to provide advertisers with Comscore Branded Content, a measurement tool for planning, transacting and evaluating media across platforms in Canada.
“These new metrics allow our clients to strengthen their investments while better understanding their ROI across multiple platforms in the Canadian market,” said Barb McKergow, senior vice-president of national advertising at Corus Entertainment, in a press release.
As a result of the new agreement, Corus clients can now procure Comscore’s Branded Content measurement to better track and demonstrate the value of branded integrations across TV, digital, video-on-demand (VOD), and social media platforms. “Comscore’s reliable third-party measurement will allow advertisers to uncover how brand integrations impact consumers with information on brand recall, consideration and favourability, and help maximize the ROI of a campaign using observations and recommendations from Comscore’s robust Best Practices normative database,” reads the press release.
By combining second-by-second viewing insights, brand exposure analytics, social media listening and consumer behaviour intelligence, Comscore delivers a complete view of the total audience and dollar value of a brand integration, says the release.
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