TORONTO – On Monday, Corus Entertainment announced the acquisition of the Canadian operations of long-time multiplatform lifestyle content partner Kin.
“This investment demonstrates our targeted, strategic approach in an area of business that continues to grow and gain audiences,” said Doug Murphy, president and CEO, in the release. “Corus recognizes the unique value Kin Community brings to both brands and consumers as a lifestyle platform in Canada and we look forward to working together to strengthen our offering in the digital space.”
Financial terms were not disclosed.
Kin’s experience spans the development, creation and distribution of lifestyle entertainment in all forms and across all platforms with a focus on home, style, food, beauty, fashion, DIY and family, reads the release. Adding Kin’s roster of digital creators to Corus’ established brands will let advertisers “gain access to media campaigns and brand content integrations with Canada’s top digital video creators,” says the announcement.
“We’ve worked alongside Kin Canada now for the past few years and have seen the impressive results they deliver for clients, and their resulting year-over-year growth in the Canadian marketplace,” added Dervla Kelly, SVP marketing and head of so.da. “Together with so.da, we are well positioned to expand upon what is already a terrific brand in Canada and further cement our leadership in the lifestyle and entertainment space across platforms.”
So.da is the Corus’ social digital agency, offering strategy, community management, content production, analytics and social listening, talent and influencer integration.
The Kin Canada team will remain in place following the acquisition and Corus remains an equity investor in Kin.
