TORONTO – Corus Entertainment has named Lynn Chambers as vice president of client marketing for Corus Television Sales.
Reporting to head of airtime sales Gerry Mackrell, Chambers' appointment was effective March 24, 2014. In this role, Chambers (pictured), is responsible for managing all aspects of the client marketing business, including creative, production and customer-facing activities.
Prior to joining Corus, Chambers was VP of custom content and general manager at the marketing agency Totem, a division of TC Media. In this role, Chambers and her team developed award-winning multi-platform custom content for North American brands like Acura, Geico, CAA, Sears and Sobeys. Prior to this, as the publisher of several of Canada’s multimedia brands targeting women, including ELLE Canada, Canadian Living and Fresh Juice, Chambers was responsible for overseeing editorial, creative, sales, digital, production, marketing and circulation for these businesses.
"Lynn has an impressive track-record of experience in the multimedia, publishing, agency and consumer packaged goods industries”, said Mackrell, in the announcement. “Her extensive expertise in customized content creation, client partnerships, sales and marketing will be a great asset to the position when working with advertisers to bring innovation, value and demonstrable ROI to their business."
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