Corus and Cogeco force change in Quebec radio sales

MONTREAL - Corus Québec and Cogeco Radio Television today announced the creation of Groupe Force Radio, a consolidated national sales team that will form a single company which will be the largest radio sales organization in Quebec. It will begin operation on June 4. "Our aim in combining the Corus Québec and Cogeco Radio Television Inc. sales teams into Groupe Force Radio is to increase radio usage in Quebec and build on the undeniable marketing strength of 18 stations with complementary formats," said Corus Radio Montreal vice-president of operations Mario Cecchini and Cogeco Radio Television CEO René Guimond in a...