Cable / Telecom News

Corporate cousins Virgin Mobile, MuchMusic cozy up in new retail space

TORONTO – Virgin Mobile has joined forces with MuchMusic in a partnership that includes a new storefront in downtown Toronto.The new 1,300 square foot Virgin Mobile flagship store, located next to the MuchMusic building on Toronto’s trendy Queen Street West, opened Friday featuring Virgin phones and devices as well as merchandise from the popular music channel, which is also owned by Bell Media."Working with MuchMusic, we've created a store that's as much a tribute to music as it is a retail location," said Robert Blumenthal, president of Virgin Mobile Canada, in the announcement. "We'll have some cool stuff on display that brings...