Cops capture Showcase campaign

TORONTO – Showcase’s new fall advertising campaign, which kicked off this week, centres around its two new police dramas Copper and Common Law. The four-week campaign will build awareness and drive tune-in for the shows, targeting adults 25-54 primarily in Toronto, Vancouver and Calgary. On-air teasers and spots began airing in July, while the out-of home campaign includes posters throughout Toronto and Vancouver transit systems. Consumers also have the chance to sample Copper and Common Law with pre-roll video on cross-demographic pop culture websites determined by CPAX’s Real Time Bidding. A unique extension of the online buy is Youtube’s “First...