Cook, Silver, take new roles at TSN

TORONTO – TSN announced Thursday that Nathalie Cook has been appointed vice-president of integrated marketing and partnerships, and Mark Silver has been named senior director, digital. Both join TSN after successful roles at Canada’s Olympic Broadcast Media Consortium. In her newly created position, Cook will lead TSN’s brand partnerships, marketing, and events divisions. Known for popular campaigns like the Kraft Celebration Tour, Wendy’s Kick for a Million, and Purolator Tackle Hunger – Cook will further expand TSN’s growing number of integrated brand partnership programs and events, across all TSN platforms. She will also oversee all key functional areas related to...