“Content stackers” outweigh cord cutters in Canada: study

Toronto, ON – Forget about cord-cutting. A new Ipsos Reid study reports that more and more Canadians are becoming “content stackers,” supplementing traditional TV services through new services, screens, and technologies.Nearly three-quarters of Canadian adults subscribe to cable TV, satellite TV or IPTV, and almost half of TV subscribers complement their service with one or more over-the-top (OTT) content services.“Given that the majority of adult Canadians are still subscribing to Cable TV, Satellite TV, or IPTV, we think the story is really about another predominant trend and that is, ‘content stacking’, where a number of Canadians are keeping their cable...