TORONTO – Despite major technological innovations and new digital strategies that have changed the audiovisual industry around the world, the demand for exclusive, original and quality content is still strong, says a new report from the Canada Media Fund (CMF).
The Digital Puzzle: Piecing Back Together the Content Value Chain examines the value creation opportunities that have emerged from this major industrial reorganization.
Unlike previous Trends Reports that have examined a range of transformative phenomena that remain relevant and evolving, this edition focuses on four fronts: technology and innovation, consumer habits, business models, and markets and competition. It discusses the following trends, and analyzes the opposing forces and the interests involved:
– Content distribution in the Discovery Oligopoly era: Will the dominant platforms tighten their grip on the Web and the discovery of content? The next tool in the struggle to control user attention: artificial intelligence.
– The race for winning content is on: In an era of overabundance, what types of content stand out? Live, drama, and children’s programming are content to bet big on.
– Diversity is a winning business model: While diversity raises crucial social and political issues, there are also many business opportunities for the taking.
– Towards a new global playing field: The new centres of influence for consumption, content, and investment. The giants of Silicon Valley and Hollywood are no longer the only ones calling the shots. New hubs are emerging in other areas, especially in the Asia-Pacific region.
This is the ninth Trends Report published by CMF Trends since 2013.
