TORONTO – The issue of “content discoverability” may force Canada’s audiovisual production sector to reinvent itself, and change the dynamic between producers, broadcasters and distributors, says a new report from stakeholders on the eve of the CRTC’s Discoverability Summit.
Discoverability: Toward a Common Frame of Reference, published by the Canada Media Fund (CMF) with financing from the National Film Board of Canada, Telefilm Canada, and the support of CBC/Radio-Canada’s Media Technology Monitor, is intended as a means for the Canadian audiovisual industry’s community and its stakeholders to develop a common understanding of the discoverability concept. The report provides an in-depth look at the building blocks that must be taken into account to build Canada’s future content discoverability strategy.
According to the report, content discoverability can be addressed on several different levels, and implies two groups of players with different objectives. The report proposes to combine these levels into a relatively simple structure centered on content, the core element of all discoverability initiatives. This structure is divided into two elements: levers – the measures, initiatives, strategies, and tools that play a part in the development of discoverability, and players – the stakeholders directly concerned.
The second part of this study is scheduled for release by fall and will deal with the relationship that the general public entertains with content as well as the factors that motivate and influence people when it comes to making discoveries.
