Content, access linked to brand's worth, say Canadian youth

BANFF – Today’s youth expect a fully integrated, holistic content experience – not just games and contests on-line, according to a Shaw Rocket Fund study.The 2010 Media and Technology Landscape Study, which garnered over 1100 responses among 9 to 17 year-old Canadians, captured young people’s expectations on how they wish to consume and interact with media both today and into the future.At a presentation earlier this week at the Banff International Television Festival, Shaw Rocket Fund president Agnes Augustin and Decode strategist Jacquelyn Salnek outlined some of the study’s highlights, including:- Youth have a much different view of the world...