Consumers want both pay TV and OTT, study finds

TELEVISION VIEWERS seem to want their cake and want to eat it too.According to a new study by In-Stat, consumers want Internet TV, but rather than a substitute for traditional pay TV services, they’d like their over-the-top (OTT) Internet video to complement their traditional TV offerings.In the multi-client research study OTT Video Platforms, Devices, and Consumer Expectations, the market research firm found that 26% of U.S. consumer respondents reported viewing Internet TV more than once per week. It also determined that while PCs remain the primary devices used for viewing Internet TV, consumers are increasingly using multiple devices, including Internet TVs,...