Consumers’ content experience trumps delivery platforms: PwC report

TORONTO – Canadian consumers want more flexibility, freedom and convenience in when and how they consume their preferred content, and regard any distinction between 'digital' and 'non-digital' as irrelevant, says a PwC report released Wednesday.According to Global entertainment and media outlook 2015 – 2019, Canadians are migrating to offerings that combine relevance and convenience - attractive content, easy discovery, social community - with an inspiring, personalized experience, however it's delivered. As a result, while global revenue from digital media will continue to exhibit stronger growth, non-digital media will still contribute 88% of Canadian consumer revenue in 2019, indexing higher than the...