Consumer groups push CRTC to quash Bell’s targeted advertising program

OTTAWA – The Public Interest Advocacy Centre (PIAC) and the Consumers’ Association of Canada (CAC) are challenging Bell Canada’s practice of using customer information for behavioural and other marketing.In an application filed Monday with the CRTC, the consumer organizations argue that Bell’s practice of collecting, using and disclosing customer information for marketing runs contrary to Canadian telecommunications policy, rules they say are intended to protect Canadians’ privacy.“PIAC/CAC contend that aside from being contrary to the policy objectives, and to specific Commission rules about privacy, an overarching concern is that Bell’s Relevant Ads program does not provide sufficient detail to customers about...