Connecting with family at heart of new Videotron holiday ad campaign

MONTREAL — Videotron announced yesterday a new holiday ad campaign using its “Connectés serrés” (“Closely Connected”) brand tagline that reminds families “Videotron is by their side every day to facilitate their joyous moments,” says a press release. The campaign was developed by Quebecor’s collaborative marketing agency Qolab (formerly called Colab Studio) and is being deployed on TV and online in November, December and January. The playful campaign “is built around two messages bearing Videotron’s distinctive tone and humour,” the press release says. “The first execution illustrates how technology can help build a bridge between different generations, while the second debunks...