Connecting low-income Canadians is worth the investment, Rogers says

By Laurel Hyatt

OTTAWA – Rogers Communications won't earn much from its program offering low-cost Internet to low-income households, but it’s worth the investment, says Deepak Khandelwal, Rogers’ chief customer officer.“This is truly an investment that we are making in Canada and our economy,” Khandelwal told Cartt.ca Thursday at an Ottawa event announcing the expansion of its Connected for Success program to everywhere it provides wireline Internet service. “There are some people that are in financial hardship and lower income and we want to make sure that they can get access to it.”Khandelwal said Rogers signed up 11,000 households during the program’s three-year...