Cable / Telecom News

comScore launches mobile measurement in Canada


TORONTO - Internet marketing research company comScore is bringing its mobile measurement service to Canada, the company said Wednesday.Known as MobiLens, the service offers insights into mobile consumers' demographics, behaviours, and device attributes and capabilities, in order to provide a comprehensive picture of the mobile market."MobiLens provides valuable and actionable reporting capabilities, essential for establishing mobile as a legitimate advertising medium”, said vice-president Bryan Segal, in the announcement. “Advertisers, publishers, advertising agencies, and mobile carriers alike can now gain visibility into Canada's mobile audience and optimize their sales and marketing strategies for this rapidly developing market."Canada marks the eighth individual...