Competition Bureau v. Rogers continues Tuesday

TORONTO – An ad campaign for the low-cost Rogers Wireless brand chatr is at the heart of a court case which will face the Ontario Superior Court of Justice tomorrow. In November 2010, a Competition Bureau investigation concluded that Rogers misled consumers through its advertisements for the chatr discount cell phone and text service. The complaint was brought forward by competitor Mobilicity (as we reported here). The Competition Bureau brought legal proceedings against Rogers forward saying the company made misleading claims about dropped calls in an advertising campaign promoting chatr. The Bureau also concluded that the claims made were not...