Competition Bureau takes legal action against Google for anti-competitive ad tech tactics

By Connie Thiessen The Competition Bureau is taking legal action against Google, following an investigation into anti-competitive conduct in the online advertising technology space in Canada. The bureau says its investigation found that Google abused its position as the largest provider across the ad tech stack for web advertising to ensure it could maintain and entrench its market power. Google owns four of the largest online ad tech services used in Canada: DoubleClick for Publishers, AdX, Display and Video 360, and Google Ads. It holds an estimated market share of 90 per cent in publisher ad servers, 70 per cent...