Competition between broadcasters, streaming services intensifies, says Moody’s

TORONTO — Competition between Canada’s broadband companies and OTT video streaming services continues to intensify, according to a new report from Moody’s Investors Service.Canadian television distributors will be able to counter some of the competition from Internet-based OTT programming by using both their traditional distribution channels as well as the Internet, and by offering a range of subscription options that balance fees against advertising support, according to the Moody’s report, titled “Over-the-Top Heats Up Broadcasters’ Battle for Subscribers and Advertisers”.The increasing popularity of OTT television programming from Internet-based service providers could result in consumers’ cancelling of cable subscriptions in favour...