Competing wireless events on Tuesday. Swimsuit models vs. new branding

TORONTO – Just as some of the world’s top swimsuit and lingerie models take to the catwalk in Toronto on Tuesday during an event touting Virgin Mobile’s Canadian expansion, one of the new wireless entrants, DAVE Wireless, will be revealing its brand, blocks away.DAVE chairman John Bitove and president Dave Dobbin plan to unveil their new brand name/logo and provide company launch update at Dentsu Canada on King St. W. (There’s a web rumour the brand will be “Fresh Wireless”) at 11 a.m. on Groundhog Day.At the same time, at Berkeley Church on Queen St. E., Virgin Mobile Canada will...