TORONTO – Just as some of the world’s top swimsuit and lingerie models take to the catwalk in Toronto on Tuesday during an event touting Virgin Mobile’s Canadian expansion, one of the new wireless entrants, DAVE Wireless, will be revealing its brand, blocks away.
DAVE chairman John Bitove and president Dave Dobbin plan to unveil their new brand name/logo and provide company launch update at Dentsu Canada on King St. W. (There’s a web rumour the brand will be “Fresh Wireless”) at 11 a.m. on Groundhog Day.
At the same time, at Berkeley Church on Queen St. E., Virgin Mobile Canada will announce the turning on of the new HSPA+ network “and a host of sexy new phones and services,” punctuated by a fashion show “starring five super-hot models,” says the release.
Models Brooklyn Decker, Amy Hixson, Emanuela de Paula, Cintia Dicker, and Erin Heatherton, will model fashions from Canadian designers Ines di Santo, Carlie Wong, Nada Shepherd, and Farley Chatto, Canadian designer.
And oh yeah, Robert Blumenthal, president of Virgin Mobile Canada and Nathan Rosenberg, CMO, Virgin Mobile Canada will be there too.
Cartt.ca will be at both, of course.
