Commission to probe too-loud TV ads

GATINEAU - The CRTC says it has gotten the message loud and clear from Canadians regarding TV commercials that need to lower the volume.It’s launching a public consultation, after receiving hundreds of complaints, that will seek possible technical and regulatory measures to ensure commercials are not perceived to be louder than the programs they accompany."Loud ads on television can disrupt an otherwise enjoyable program and are a source of significant annoyance for Canadians," said Konrad von Finckenstein, Q.C., Chairman of the CRTC. "Viewers should not have to adjust the volume at every commercial break, and we will work with the...