Commercial TV broadcasters commit to net billing to improve TV trading

TORONTO – A number of Canada’s commercial television broadcasters are banding together to end a practice known as gross-net invoicing by the end of next year. Instead, they will implement net billing in an effort to improve TV trading, says an announcement by marketing and research association thinktv. thinktv president and CEO Catherine MacLeod said that its member companies, which include Bell Media, CBC/Radio-Canada, IndieNet, Corus Entertainment, Quebecor Media Group, and Rogers Media, were fully aligned on the initiative, adding that “thinktv works to help advertisers and agencies get the best out of television on all its platforms – and an important...