Commercial television dominates video-viewing in Canada: TVB report

TORONTO - Commercial television remains the dominant video-viewing medium in Canada, according to a new study conducted by Ipsos Reid MediaCT for the Television Bureau of Canada (TVB).The study, entitled ‘The New TV Landscape: Understanding Broadcast Television within the New Media Landscape in Canada’, indicates that 83% of the time spent watching video was spent watching commercial television.TVB engaged Ipsos Reid MediaCT to answer the following question: In this new world of watching video and the media options available – how are Canadian viewing habits changing? The company then conducted a three-phase study (behavioural, attitudinal, ethnographic) utilizing its iSay online...