Radio / Television News

Commentary: SunTV News launch brilliant so far. Regulatory battle likely to play key promo role


IF EVERYONE PLAYS their expected part, Canadians may end up clamouring for the new SunTV News channel that its owner, Quebecor Media, envisions.The launch strategy, it appears, is so far playing out brilliantly. After a couple of weeks of leaks (“It’ll be like Fox News, but in Canada!” “They’re going to spend $100 million!” “They’ve asked the CRTC for permission! “We’ve hired some reporters!”) which were linked and retweeted everywhere across the country – and especially in Ottawa – newspaper, TV and radio reporters, camera folks, online newsers (including yours truly) and bloggers crowded into a small room at The Toronto...