COMMENTARY: Stale broadcast ratings system is like a cloud obscuring Canadian rainbow

By Kaan Yigit

HEADLINES IN NEWSPAPERS this week say it all: “Rainbow City” wrote the editors of The Toronto Star as their headline and Vancouver Sun noted that their city “is now more multicultural than Miami, Los Angeles or New York City.” The Statistics Canada census release this week highlighted the extent of change in the Canadian population – including the fact that Canada is now home to its highest proportion of immigrants since 1931 – a 75-year high. So how does this impact the broadcasting business? Without question, there are significant opportunities for ethnic media as a result of this new population...