Radio & Television

COMMENTARY: Ratings spoils go to announcer-based radio

By Laurel Hyatt “Long live jocks,” Pete Townshend would sing if he knew how important announcers still were to radio. The latest BBM ratings imply that stations with strong on-air personalities are still on top, while those that step back and let the music speak for itself are finding themselves with less of a voice. The top two stations for share of hours tuned (adults 12 and over) for survey 4 of 2005 in Toronto (read: the media centre of Canada) were… drumroll please… CHUM FM, with 9.1 (double digits are unheard of these days in Tranna) and CHFI FM...