COMMENTARY: Preconceived notion that our Everything costs too much can't be changed with PR blitz

A WACKY LONG WEEKEND of published and advertised wireless truths, half-truths, information and disinformation has likely moved the public opinion needle on Verizon’s potential entry into Canada not at all. With the federal government seeming to have said its final word on the matter last week – noting it will stick by the screwy rules it has set up (rather than full, open, foreign investment in Canadian telecom) to govern the Canadian wireless market – the incumbent wireless companies, as well as their supporters and detractors, went into full froth over the August Civic Holiday weekend. On Friday there was...