COMMENTARY: If you don’t offer Netflix on your set top boxes yet, what on earth are you waiting for?

THERE ARE TWO Canadian TV carriers who offer Netflix to their customers directly via their advanced television set top boxes: Cogeco Cable and Telus Optik TV.After seeing a recent demo of Optik TV’s impressive capabilities and living with the Cogeco TiVo system for several months, it’s become impossible to imagine what all the other carriers could possibly be waiting for. Offering Netflix to existing customers this way is an utter slam dunk.While my wife was once ambivalent about our cable subscription and asked repeatedly if it was worth what we pay, I’d have to move into my car if I...