COMMENT: Maybe "basic" customers should be redefined, says Shaw

THE SIZE OF GLOBAL cable companies has always been defined by the number of basic cable customers they have. For decades, basic cable has been the first buy-in for any household wanting more than the TV channels they can capture off-air. That, however, is changing. Today’s customers often want to talk about broadband first because increasingly, they want their web and e-mail before their favourite shows. Besides, they can often find those favourite shows online via that broadband connection, negating the need for traditional cable TV service of any kind, depending on what sort of entertainment they like. Shaw Communications...