TORONTO – Rogers Media is launching the country’s first national bi-weekly sports magazine in an effort to further leverage its Rogers Sportsnet brand.
Starting this Fall, the magazine will focus on the major professional leagues and the “premier” amateur events from a Canadian regional and national point-of-view. It will be produced by a soon-to-be-announced team of Canadian writers, editors and photojournalists who will no doubt plumb the depths of the company’s formidable sports television and radio assets.
“Sportsnet magazine will be Canada’s leading source for in-depth perspective and inside reports on hockey, baseball, football, soccer and MMA to name just a few," said Ken Whyte, Rogers’ EVP of consumer publishing, in Thursday’s announcement. "There’s a unique audience experience that only magazines can provide and when you combine that experience with the unmatched reach and power of Sportsnet’s broadcast and digital platforms, you get a winner for both the fans and the advertisers."
Sportsnet magazine will be published 26 times a year and will launch with a circulation of 100,000 copies. Details on how to subscribe and advertise will be unveiled over the next few months.
