Cable / Telecom News

Cogeco’s Pelletier headed to CTAM U


TORONTO – Cogeco Cable’s Gary Pelletier will head to Harvard in June as the recipient of the CTAM Canada Fellowship Award to attend the 10th annual Executive Management Program.

Known as CTAM U, The Executive Management Program is a week-long intensive learning program at the Harvard Business School (HBS). The program focuses on strategic marketing and business principles through a detailed case study curriculum administered by HBS professors and key industry leaders.

Pelletier is director, product marketing (CATV and Broadband) at Cogeco Cable. He is responsible for acquisition, retention, pricing, promotions, packaging and product definition for analog and digital television services, VOD and 3 tiers of high speed Internet service for both residential and commercial customers in Ontario and Quebec. Pelletier is a member of the CTAM Canada Communications Committee and a contributor to the CTAM Canada newsletter.

“On behalf of CTAM Canada, we would like to congratulate Gary Pelletier on being selected to attend this distinguished program,” said CTAM Canada president (and CTAM U alumni) Domenic Vivolo. “The Executive Management Program is an excellent platform for members to share and expand their knowledge base with industry peers and we hope many more members take advantage of this opportunity offered annually by CTAM Canada.”

Having become a corporate patron of the Executive Management Program at the Harvard Business School in 2006, CTAM Canada has committed to sponsor a chapter member to attend the program annually. Participants of the program are chosen through an application process and selected by a special committee made up of CTAM Canada and CTAM National executives. The program takes place in Boston from June 10-15, 2007, and will include 75 senior executives within the North American industry.

CTAM U offers Canadian CTAM members a unique opportunity to attend one of the world’s most prestigious business schools and enhance their strategic and leadership skills, gain insight into key business challenges and opportunities and to learn from some of the industry’s top leaders and educators.

Applications for the 2008 CTAM U Fellowship from CTAM Canada will be accepted starting March 2008.

www.ctam.ca