Cogeco’s new brand campaign showcases local employees

BURLINGTON, Ont. — In a new brand campaign that first launched in August, Cogeco has been putting the spotlight on its local employees and the communities where they live and work. The company’s “Your Local Connection” campaign has included billboard and bus shelter ads, website and social media ads, as well as 30- and 90-second online videos and TV commercials. Starting August 23, the billboard and bus shelter ads have appeared in various Ontario communities, including Belleville, Burlington, Chatham-Kent, Cornwall, Hamilton, Kingston, Leamington, Niagara, North Bay, Peterborough, Sarnia, St. Catharines and Windsor. The video ads went live at the beginning...