MONTREAL – Cogeco Inc. has named Marie-Hélène Labrie to the position of senior vice-president of public affairs and communications.
Labrie (pictured) joins Cogeco after ten years at Montreal cleantech firm Enerkem, where she was most recently SVP government affairs and communications. Cogeco’s announcement said that Labrie has more than 20 years of broad experience in government relations, public communications and marketing.
“Marie-Hélène’s extensive knowledge of government relations, marketing and communications as well as her diverse background in both traditional and new media make her an ideal candidate to take the helm of Cogeco’s Public Affairs and Communications team,” said Cogeco president and CEO Philippe Jetté, in the announcement. “I am excited to have her join Cogeco’s corporate senior executive team, where she will reinforce the communication of the long-term strategic vision of Cogeco as an innovative and customer-oriented communications and media organization in the digital age, by developing and implementing a comprehensive communication strategy.”
