Toronto-based Quickplay announced Tuesday that Cogeco Media, one of Quebec’s largest radio broadcasters, has selected Quickplay’s cloud-native, open-architecture OTT platform to power its next-generation audio services.
Cogeco Media owns and operates 20 radio stations across Quebec as well as one station serving the eastern Ontario community of Hawkesbury.
Through its partnership with Quickplay, “Cogeco Media’s 5 million listeners will benefit from superior experiences including seamless access to content across devices as well as better personalization and discovery,” a Quickplay press release says.
Some of the specific benefits of Cogeco Media’s Quickplay-powered audio platform will include streamlined content delivery and management across the 21 stations, multiple listening devices, languages, formats and more, including availability on Apple CarPlay and Android Audio, as well as an intuitive, visually appealing user interface and high-quality audio and on-demand experiences to improve user experiences, the release says.
In addition, the new audio platform will provide Cogeco Media with faster development of new apps to address new audience needs, upgraded metadata systems and processes to capitalize on opportunities based on audience insights, and AI-driven content personalization to enhance user engagement, according to the press release.
“The Quickplay platform ultimately will leverage Cogeco Media’s Google Cloud partnership to unlock generative AI capabilities including speech-to-text, annotations, transcript creation, and targeted content personalization for listeners,” the release says.
“Personalized experiences that deliver high-quality content where, when, and how audiences want it is the future of audio,” Jean-Sébastine Lemire, vice-president, entertainment radio strategies and digital platform at Cogeco Media, said in the release. “Quickplay’s innovative platform and their vast digital transformation experience will help us meet the rapid evolution of digital media and audience expectations head-on, and integrate new AI-powered features in the future.”
“Our collaborative approach is using the proven flexibility, extensibility, and scale of our platform to help the Cogeco Media team reshape audience experiences, create new content opportunities, and pivot to new business models,” said Paul Pastor, Quickplay’s co-founder and chief business officer.
Image supplied by Quickplay.
