Cogeco adds transit advertising to radio division

MONTREAL – Cogeco is buying Metromedia CMR Plus Inc., a Quebec company that operates an advertising rep house in the public transit sector. Metromedia represents over 100 public transit markets, notably in Montreal, and other Quebec regions, as well as in “major cities and numerous markets” in the rest of Canada, Cogeco said. Financial terms of the deal were not disclosed. "The acquisition of Metromedia, added to our Quebec radio station portofolio, is an excellent opportunity to diversify our media activities and create a compelling new media offering for advertisers by combining radio and transit advertising”, said Cogeco president and...