Co-production model is path to prosperity for film industry - CMPA's Hennessy

WHISTLER - Operating in a relatively small market, Canadians have learned to produce great product for less cost than many countries it competes with argues Michael Hennessy, President and Chief Executive Officer of the Canadian Media Production Association. Speaking today at the China Canada Gateway luncheon held at the Whistler Film Festival, Hennessy said Canada’s status as “Country of Honour” at the MIPCOM TV market this year underscores the nation’s success. In a speech entitled “Thinking outside the Lens and Beyond Our Borders; A New Strategy for Film in Canada,” he maintained that while quality is not an issue when...