OTTAWA – As it readies for its December launch, Gusto has named Consumer Media Solutions (CMS) as its national sales representatives. CMS will provide advertising sales and sponsorship support for the independent food and lifestyle channel, effective immediately. “This is a ground-breaking offering for advertisers,” said CMS president Phil Goddard, in the news release. “Gusto understands first-hand how to successfully integrate advertisers within the fabric of original content and programming, and is eager to expand that throughout the brand’s associated digital media platforms.” www.knight-tv.com www.consumermediasolutions.com
